How to Tell if Your Copywriter is Worth It
If you have the desire to use the internet to generate an income, you'll need a web site. That site has to be well written, particularly if you're hoping it will bring in money. Unless you are already a copywriter yourself, it's in your best interest to engage the services of someone who is well-qualified to write the text for your site. An expert copywriter will rake in a lot more cash than you would ever even be able to hope to see if you went and did all of the writing by yourself. Evidently, however, not every copywriter is the same as the next copywriter. Some of these copywriters have a lot of talent. Some, on the other hand, don't have any but are trying their hand at writing since someone told them that online writing would be simple. Here is how you can tell the good from the bad.
Does the copywriter have his or her own site? Any copywriter who would like to create web copy must have a site that features their biography, a resume, a couple of samples and anything else they want to share. If the copywriter doesn't have his or her own website, how can they help you create yours? Look at the copy on their website also. If it is full of typos and grammar errors this is not a good sign.
Do you respond favorably while you go over the copy on the copywriter's site? This involves more than just noting errors in grammar and syntax. Does the web copy cause you to feel any sort of emotional reaction? Does the copy make you like the copywriter? Does it make you feel like you desire to find out more about the writer and keep on reading? Does the copy make you feel like you need to hire the writer straightaway? Does the website copy make you want to run the other way? Does the website copy cause you to be inflamed? All of these are important responses and you should take note of them.
Carry out some more background search on the copywriter. Search for reviews for the writer on unbiased websites and forums. It is apt that the only reviews on the copywriter's website are going to be good ones. Conduct a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. Pay attention to these reviews. It is smart to ask the writer to give you references too. You go must actually contact each reference and obtain an honest opinion about the copywriter from each person.
Make sure you spend at least a little time going over samples furnished by the writer. It is a good idea to request samples beyond the Home Page samples that can be read on the website. This is particularly important when you're trying to hire a writer who claims click this link to be an expert in a particular area. If the writing feels like a revamped Wikipedia article, you should find someone else.
There arelots of ways to determine whether or not a copywriter is worthy of hiring. You must do some homework and find out more about the writer in terms of his or her ethics, reputation and personal character.